Sunday, 23 September 2012
Music Video Timeline
1. 1894- This was the first illustrated example of an illustrated song. Still images were projected onto a screen simultanious to a live performance. In this case the live performance was called "Little Lost Child."
2. Then in 1926 came the arrival of 'The Talkies'. This was when many musical short films were produced featuring bands, vocalists and dancers.
3. Then in the 1930's was the arrival of a number of new adapted music videos. For example:
. Musical films: which were a film genre in which serval songs were interwoven into the film.
. Screen songs: These were a series of cartoon films which encouraged audiences to sing along by follwing the bouncy ball that went across the top of the lyrics on screen.
. Ancestor of the music video: Many artist featured in dramatized performances of hit songs.
4. 1940- Promotional clips: These were short films of many famous jazz artists and their bands of a movie-set bandstand.
5. Then in 1956 was the rise of television. The rise of popular music was tied with the rise of television as the format exposed new stars.
6. 1964- The Beatles. They set the stage for the modern music video with the motion picture "A Hard Days Night."
7. 1965- The Beatles. The band used promotional films. They filmed 10 films which were used to promote album releases.
8. 1981- MTV was launched. 24hr broadcast meant that music videos began to a central role in music marketing by the mid 1980's.
9. 1983- The infamous Michael Jackson "Thriller" arrived. This was his most successful and influential video of all time released.
10. 1985- VH1 introduced. This featured softer music and catered to an older demographic, which widened the audience of music videos.
11. 1995- "Scream" By the Jacksons'. This music video cost around seven million to produce and is the most expensive music video ever.
12. 2005- Youtube and Itunes:
. Youtube: This allows people to watch music online. It gives new artists a platform to raise their popularity.
. Itunes: This allows people to dowload music videos from the internet.
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