Evaluation: Audience Feedback

I decided to create a series of questionnaires and surveys for a focus group about my music video and my digipak and advert. Here are the results I gathered from this:

Firstly I asked my focus group what radio station they felt the song from our music video would be played on and why. I gave them a choice of 4 well known radio stations to choose from and this is what they chose:

A majority of my focus group chose Capital radio station that they thought the song from my music video would be played on. They said that Capital plays a variety of different songs and also different genres of songs and so therefore felt that this was the most appropriate and suitable station for the song. They explained to me that they felt the radio station Radio 1 took a more indie approach to the songs that they played and that Kiss 100 was more predominantly r&b and hip hop type of songs so they felt that my song wouldn’t fit into those genres very well. And lastly they told me that they felt heart expressed songs for people of an older age group and that the song reflects themes of young love and so it wouldn’t match with audiences listening to Heart radio station.

I then created another survey whereby I asked my focus group whether they gained the concept of the music video or whether it was not gained.

Mostly all of my focus group said that they immediately understood the concept of the music video and the couple relationship. They also realised the link between the artist and the couple explaining to me that it seemed as though the artist was reminiscing on her past relationships which was a comment I was extremely happy with is that is exactly what we were trying to accomplish. My focus group also told me that the genre of the song was linked and portrayed particularly well in the music video through the use of the slow paced editing with the fade’s and dissolves. They also mentioned that the location portrayed a very reflective theme and the nature and outdoors really complimented the artist actors and reinforced the genre of the music video. The people that did not gain the concept as well as the others said that they slightly confused by the narrative of the relationship of the couple and how it changed so fast from being negative to positive towards the end of the music video. But apart from that I felt positive about how many people gained the concept quickly and thoroughly.

Whilst doing other specific questionnaires and surveys for my audiences to feedback on, I also wanted to simply know what people thought was positive and negative about the music video. I asked them to watch it and write their comments down. Here is what some of them said:

Positive Comments:

Negative Comments: 

 It was obvious from the comments that i had more postive feedback than nagative which i was quite happy about as i felt i had succeeded in meeting audience expectations. Although i did get more postitve feedback it was extremely useful to recieve the negative feedback as i was able to understand what myself and my group may not have got completely right or made clear for the audience to understand.