In what ways does your media product use, develop or challenge forms and conventions of real media products?
Forms and Conventions of a general Acoustic/Folk music video.
-Playing an instrument
-Simple- not too much make-up (subtle/natural)
-Subtle colours and pastoral settings
-Serious relationships- older actors
-Unique style of fashion/make-up
-Locations tend to be isolated places. Or a location that reminds the artist of who they're singing about.
-Slow paced camera movements/editing
-Naturalistic setting
-Close ups- establishes the artist and shows their importance in the video
-Simple- not too much make-up (subtle/natural)
-Subtle colours and pastoral settings
-Serious relationships- older actors
-Unique style of fashion/make-up
-Locations tend to be isolated places. Or a location that reminds the artist of who they're singing about.
-Slow paced camera movements/editing
-Naturalistic setting
-Close ups- establishes the artist and shows their importance in the video
Forms and Conventions used, challenged or developed in our music video.
Playing an instrument: This was a form and convention that myself and my group challenged during the music video. This is because throughout the music video the artist Jessica wasn't seen in the shots and locations with any instruments however we wanted to create a unique music video and not to portray the obvious. But we had trust in that the audience would understand through the music that an acoustic style instrument would have been used.
Simple- not too much make-up (subtle/natural): This is a convention we used in our music video. We wanted my artist Jessica to look very natural and not to have over the top, extravagant make-up. I felt it was necessary that she had a natural look so that she could link in with the location of the music video which was heavily influenced by nature and natural settings.
Unique style of fashion/make-up: This was also a convention that we again used in my video. Although we decided that our artist would have very subtle make-up we wanted her style in clothing to be unique and quite quirky although nothing too extreme something that portrayed her everyday comfortable style. Therefore in the video Jessica wore black velvet leggins with doc martins and a karky jacket. I felt this give a slightly indie look to her and complimented well with the subtle/natural make-up.
Subtle colours and pastoral settings: This was a convention that was developed. There was a lot of autumn colours in my musicvideo due to the fact filming was done during that season but gave the video an extremely nice effect. The colours suggest a soft and subtle feel to the video. This matches with what was trying to be aimed in the artists image as we wanted her to have a link with the location.
Serious Relationships- older actors?: This was a convention that was used during the video. Although the actors weren't an older couple in terms of people the age of around 20, they were still old enough to portray this serious relationship in the video. When choosing the actors i knew that these people were very mature and that from their image they look slightly older than they actually are. I felt this slightly younger age of the couple worked well with the song as the suggestion of uncertainty in the relationship hints a slightly younger vibe.
Locations tend to be isolated places. Or a location that reminds the artist of who they're singing about: This was a convention which was used during my music video. The locations were extremely representative of the artist signing about a specific person or for example relationship. In the music video there was an obvious location which the artist sung in but also the details of the couple and there relationship was aslo in this location. Some of the shots show Jessica the artist singing in a certain part in the location and then there is another shot with the actors in the exact same part of the location. This is representative of a reminisant feeling in the shots which also links with the lyrics of the music.
Playing an instrument: This was a form and convention that myself and my group challenged during the music video. This is because throughout the music video the artist Jessica wasn't seen in the shots and locations with any instruments however we wanted to create a unique music video and not to portray the obvious. But we had trust in that the audience would understand through the music that an acoustic style instrument would have been used.
Simple- not too much make-up (subtle/natural): This is a convention we used in our music video. We wanted my artist Jessica to look very natural and not to have over the top, extravagant make-up. I felt it was necessary that she had a natural look so that she could link in with the location of the music video which was heavily influenced by nature and natural settings.
Unique style of fashion/make-up: This was also a convention that we again used in my video. Although we decided that our artist would have very subtle make-up we wanted her style in clothing to be unique and quite quirky although nothing too extreme something that portrayed her everyday comfortable style. Therefore in the video Jessica wore black velvet leggins with doc martins and a karky jacket. I felt this give a slightly indie look to her and complimented well with the subtle/natural make-up.
Subtle colours and pastoral settings: This was a convention that was developed. There was a lot of autumn colours in my musicvideo due to the fact filming was done during that season but gave the video an extremely nice effect. The colours suggest a soft and subtle feel to the video. This matches with what was trying to be aimed in the artists image as we wanted her to have a link with the location.
Serious Relationships- older actors?: This was a convention that was used during the video. Although the actors weren't an older couple in terms of people the age of around 20, they were still old enough to portray this serious relationship in the video. When choosing the actors i knew that these people were very mature and that from their image they look slightly older than they actually are. I felt this slightly younger age of the couple worked well with the song as the suggestion of uncertainty in the relationship hints a slightly younger vibe.
Locations tend to be isolated places. Or a location that reminds the artist of who they're singing about: This was a convention which was used during my music video. The locations were extremely representative of the artist signing about a specific person or for example relationship. In the music video there was an obvious location which the artist sung in but also the details of the couple and there relationship was aslo in this location. Some of the shots show Jessica the artist singing in a certain part in the location and then there is another shot with the actors in the exact same part of the location. This is representative of a reminisant feeling in the shots which also links with the lyrics of the music.
Naturalistic setting: This is a convention that is used in our music video. The setting and location in our music video provides the audience with a naturalistic setting that they could relate to being in. This also applies to our couple being in this setting and therefore it shows the naturalistic way the couple get on in their relationship in the setting and that this idea is something that is relatable for the audience. We decided to use this setting so that our audience could feel comfortable watching the music video with the surroundings we incorporated into the music video.
Slow paced camera movements and editing: During the music video this was a convention that was used. Whilst filming, alot of slow panning shots were used to create a soft movement from one image to another. We also used a slow sweeping shot to match with the flow of the music and lyrics. In the editing side of the music video we used slow, dissolving transitions to move the sotry along nicely for the audience. This so that they could get to grip with the story with enough time and pace. It also reinforced the relationship of the couple for example one shot was put into slow motion of the couple having fun and spinning around hugging. This showed a fun, loving part of their relationship in the story.
Close ups- establishes the artist and shows their importance in the video: This was also a convention that was used in our music video. We had a number of shots of our artist singing but a lot of them were close-ups of her so that the audience could establish her as the artist in the video and to understand the lyrics of the music. It also allows the audience to see the artists emotions towards the song and story that is being told within.
Ancillary Texts: Forms and Conventions used in my digipak and advert-
- Forms and conventions of a general digipak of any genre include barcodes so that they are suitable for retail and they also display record labels to promote these labels to the public. These are two conventions i have used in my digipak and also in my advert. The barcode on the back of my digipak shows the buyer that it is being retailed properly and the use of the record label used on my advert is a way of identification for my artist and her album and also relates the audience back to the digipak as the record label is also visible on there as well. 
-Forms and conventions that are used in a digipak/advert of an acoustic/folk singer can also typically involve the use of instruments. This is convention of a form i have used in both my digipak and advert. Although in our music video no instruments were used or seen, we felt that we were able to trust our audience to understand that there was acoustic instruments used in the music. But to emphasise the use of these instruments i decided to include them in my digipak and advert. On the lyric book of my digipak i used a picture of my artist playing an acoustic guitar and my second inside cover was of written lyrics. I felt this portrayed and emphasised the acoustic instrument sounds used in the music video. I also used this convention in my digipak by involving the guitar in the background of the advert so that people could understand when seeing this advert that my artist played this instrument and that her music may take the form of an acoustic genre.
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